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social networking benefits

July 27, 2009

Lately I’ve been encouraging a lot of people to get involved in social networking. Its hard, however, to provide a simple explanation of how it works and how business people can benefit from it.

Tools such as LinkedIn and Twitter don’t bring immediate returns on the time you invest in them.  And actually, its not the tools that bring the benefits, its the people you engage with by using  these tools to share information with.

There is no doubt that some people will benefit more than others from social networking, because some people are just so much more open to engaging with others.

What goes around in social networking tends to come around: call it karma, if you like. If you are the sort of person that is willing to provide some friendly advice when someone asks for it, and are also willing to ask for advice, then you will benefit.

‘What’s in it for me?’  is a question that completely misses the point.

Update: good blog from Steve Woodruff emphasising the need to put in some effort

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Reliable advice?

July 20, 2009

How can you trust reviews of computers? My (not very) trusty HP laptop is making ominous beeping sounds, similar to when the motherboard died when it was 13 months old. Went from working to not working in a flash. Decided to get a new computer, but it is incredibly difficult to find unbiased reviews, or even to compare like with like. Computing web sites talk about processor and graphics card specifications, but then the usual retailers seem to stock their own variations of the branded laptops.
I went into John Lewis yesterday, planning to get a price and buy what they recommended. No joy there – the salesman(?) told me I would be better off buying a Dell on-line, much better value than anything I could get from John Lewis. He would not talk about any of the computers in front of me, even though I would have bought one there and then. I’ve since spent the morning surfing the web, and have seen a cool looking laptop that isn’t too expensive. I’m now trying to psych myself up to visiting a computer warehouse, in the hope that the sales assistant will be able to provide me with at least some basic information, and they will have the computer I like in stock. Here goes….

Good at selling, pity about the people skills?

July 14, 2009

Being able to sell is a critical skill, and not just for people with sales in their job title. It’s a key skill in both business & personal life to be able to influence  people in order to get the outcome that you want.

But what makes someone good at selling? The classic view of a sales person is dogged persistence; just keep at it until the target gives in. I recently came across someone with just that characteristic, and found it to be a very effective technique to make me do what they wanted – eventually.  But whilst it might help someone to achieve a short term aim, it can really backfire long-term. In this instance, it made me very reluctant to do what was requested of me; in fact a more empathetic approach towards me would have resulted in a much faster ‘win’ for the sales person. I would have listened more to the ideas, rather than immediately becoming defensive and unwilling to compromise. And I guess that neither of us benefited from the deal as much as we might have done, if the initial ‘sales’ approach had been less aggressive.  Is that a problem for the sales person or for me?

We all know people that we really don’t want to speak to, and whose emails we ignore for as long as possible. Can we afford to ignore them, though? Much as I would prefer to only work with people that we like, perhaps we need to keep a more open mind?

As a marketing professional, I take great care in crafting the right message for the right audience.  But even in this electronic age the human touch matters, even if we never meet the other person. The messenger is still more important than the message, and the ability to relate to other people, whether face-to-face or tweet-to-tweet, is the most important ‘sales’ skill of all.

What do you think?

building a web site

July 8, 2009

I’ve just spent the past 24 hours working on my web site ( Amazingly, most of it has gone very smoothly, even if not quite as planned.

First challenge was to find a new hosting service for my domain. My previous host did not provide all the tools that the newer hosting services seem to provide, and wanted to charge me a lot of money for scanning my incoming emails for spam. Time to move!

My major concern was not transferring the web site content, as I planned to revise the whole site anyway.  I was, however, anxious that I might lose incoming email for a day or so, which would have been a disaster 😦  The transfer to went remarkably smoothly, and my email was up and running in no time at all.  Even better, I have only had one junk mail in the past 24 hours, compared to the usual 100’s (no exaggeration).

I’ve since spent a contented few hours dabbling in my creative impulses, choosing a template and setting out new pages. It seems like a very productive use of my time, even if it sometimes seems a little narcisistic.  But then, that is what the new social media is all about.  Hopefully by sharing my experience, I will be able to help others, as well as generate new business for myself, all for the cost of a few hours of my time. Seems like a good deal.

However there is no doubt that my amateur dabbling in design can be improved greatly by a little genuine expertise.  Look out for phase 2 of my web site soon!

July 7, 2009

still testing!

July 7, 2009

just testing out the blogging at the moment, not too sure what to say just yet!


June 13, 2009

KELADOS provides strategic marketing consultancy, business development services (including interim management) and marketing communications services to small and medium sized biotechnology, life sciences and medical device companies.

KELADOS has in-depth experience and understanding of the highly specialised marketing requirements of life sciences companies.  This expertise enables KELADOS to find the most cost effective way to identify your ideal markets and reach your target customers and new partners.