Lately I’ve been encouraging a lot of people to get involved in social networking. Its hard, however, to provide a simple explanation of how it works and how business people can benefit from it.
Tools such as LinkedIn and Twitter don’t bring immediate returns on the time you invest in them. And actually, its not the tools that bring the benefits, its the people you engage with by using these tools to share information with.
There is no doubt that some people will benefit more than others from social networking, because some people are just so much more open to engaging with others.
What goes around in social networking tends to come around: call it karma, if you like. If you are the sort of person that is willing to provide some friendly advice when someone asks for it, and are also willing to ask for advice, then you will benefit.
‘What’s in it for me?’ is a question that completely misses the point.
Update: good blog from Steve Woodruff emphasising the need to put in some effort