Moving on

I’ve decided to start a new blog, tying in with my twitter ID,  @Fiona_Go , and reflecting my new role, working with young entrepreneurs (though it tends to be a bit random!).  The new blog is called ‘Go for It! Find it at http://fionago.wordpress.com/

Thanks for your interest,

Fiona

PS. I’ll probably still post the occasional life sciences/marketing article here…

Why tweet?

I find twitter very useful for sharing information (both banal and useful) with others. It’s a great way of communicating with like-minded people and I like its immediacy, e.g. if I’m reading an article that I think some of my followers would be interested in, I can post it straight away. I notice that a lot of people use it when they are at conferences, to tell others what is going on, and you can get a sense of the buzz around certain conferences and topics from it. If you follow the conference hashtag you could also identify people from their tweets that you might be interested in talking to, and set up a meeting there and then.
In my opinion, the banal chat is still worthwhile, as it helps you to build up a more personal picture of people and to get to know them better. After all, we usually prefer to do business with people we like!

I’m still not convinced by Facebook from a life sciences business perspective, though it’s great for consumer marketing. I’m looking into how we can use it more effectively at SIE, where our target audience is entrepreneurial students. I thought it would be good for two way communication, which is how I use it socially, but I’m not sure it is as good as it ought to be. For instance, it is really hard to find the pages you are a fan of from your home Facebook page!

Good intentions

I’ve just been reading a friend’s blog about slipping onto bad habits mid-week. Like him, I’m guilty of staying up too late watching rubbish on TV, instead of getting a good night’s sleep. My excuse is that I need to unwind after a busy day, but then I wonder why I can’t do all the things I planned to do the next day.

Blogging regularly was one of my other good intentions, and that too has proved to be hard to keep.

So I’m newly resolved, plenty of sleep and plenty of blogging. Hopefully the blogs will be useful, or at least that’s the intention…